The Value of Offering ATM Services to Customers

Offering customers easy access to an ATM is a simple way for many small and medium businesses to provide an extra level of convenience while also generating some extra revenue. Whether a merchant chooses to buy or lease an ATM machine, with the help of an ATM expert and some basic information about his or her business' performance, it is easy to select the correct model and level of ATM machine and services.

The basic rule that everyone in the industry uses is that three to five percent of a business' foot traffic that passes the ATM will make a valid withdrawal. The monthly income from an ATM can be calculated using this percentage and a store's average daily traffic, combined with the amount of revenue the ATM servicer offers. Compared against the costs of the various ATM machines and service plans available, the value that an ATM machine can bring in should be clear. However, this calculus only demonstrates the direct income that an ATM machine would generate. The other obvious benefit is that customers will appreciate the opportunity to withdraw cash; the ATM may even generate business by increasing foot traffic if people come in explicitly to use the ATM.

A merchant needs the right level of ATM and service to capitalize on all these potential gains from choosing to buy or lease ATM machines. But there are some aspects of ATM services that are essential - any worthwhile ATM service provider should offer these. The provider should deliver and install the ATM, and offer any training necessary to the merchant or owner. The provider should also consult with the merchant about the best place to locate the ATM, as well as an explanation of any necessary resources, such as receipt paper, and a supply plan. Lastly, the provider of the ATM machine and services should offer a support plan of some sort for any possible problems, as well as a clear maintenance schedule to keep the machine functioning.